Bow allow you to choose your page template type. In the demo the front page is used Image Page Template. You can change the type in Admin panel > Setting > Reading > Static Page > Front Page > Your Page Template.
There is 7 templates for a page.
FOR IMAGE, SLIDER, and VIDEO TEMPLATE will explain in each article.
There is also work template as gallery. In Work page you will find slogan footer, you can customize the slogan and URL from Admin Option > Footer.
Fill the Work Footer Slogan for your slogan and Link for your url site.
Page About is like ordinary page. But you can add a slogan with URL on the bottom. The feature image also will be page background.
Contact allow you to add your email, phone and address as author. So your reader will find you easly.